Over martinis? Tired of bad house wine? Get excited because cocktails are making a comeback. After a long hiatus, mixed drinks are back in vogue.
While classic cocktails are always on the menu, many of Toronto's hottest bars and restaurants are mixing up new concoctions. Some savvy bartenders are infusing their own spirits behind the bar and using exotic juices to create signature drinks. It's a welcome change from the same old martini.
Implications - Cocktails are one of the most popularly consumer alcoholic beverages in the world, and this pattern of reviving them for a new generation allows people to relive the past. This pattern merges many popular groups to a large group of people that are nostalgic drinkers. Businesses can campaign for a shift in drinking patterns so that they can profit from cocktail beverages.
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Trend Themes
1. Revival of Cocktails - The comeback of cocktails presents opportunities for businesses to capitalize on the nostalgia of consumers and create new signature drinks.
2. Mixology Innovation - Bars and restaurants experimenting with infusing their own spirits and using exotic juices to create unique cocktails offer opportunities for disruptive innovation in mixology techniques.
3. Shift in Drinking Patterns - The resurgence of cocktails allows businesses to campaign for a shift in drinking patterns and offer a wider variety of cocktail beverages to cater to consumer preferences.
Industry Implications
1. Beverage Industry - The revival of cocktails provides opportunities for the beverage industry to create new products and market them to consumers seeking nostalgic drinking experiences.
2. Hospitality Industry - Restaurants and bars can leverage the resurgence of cocktails to attract customers by offering innovative and unique drink options on their menus.
3. Alcohol Manufacturing Industry - The trend of mixing up new concoctions and infusing spirits creates opportunities for disruptive innovation in alcohol manufacturing, allowing companies to develop and produce new types of spirits and mixers.