Who says seniors can't have fun in the sack? Most people can't handle the thought of their grandparents getting frisky in their old age, but for a growing number of 70-80-something adults, sex is still an integral part of their relationships.
A survey of 3,005 Americans between 57 and 80 revealed a healthy appetite for getting physical. Those who weren't getting as much action attributed it to lack of a partner or health-related reasons, but not a lack of will.
You better believe they still want it!
University of Chicago professor, Edward Laumann said, "It turns out that healthy people are sexually active if they have a partner, and that this is an important part of the quality of life."
From the BBC:
"Sex with a partner in the last year was reported by:
* 73% of those aged 57 to 64
* 53% of those aged 64 to 75
* 26% of those aged 75 to 85
"Of those who said they were sexually active, most said they were having sex at least two or three times a month. Half of the people surveyed up to age 75 said they had oral sex. About half of the men and a quarter of the women said they masturbated, regardless of whether they had a sexual partner."
Sex In Their 80s
Seniors Know How To Keep It Up
Trend Themes
1. Active Senior Sexuality - There is a growing number of seniors who continue to engage in sexual activity, highlighting the importance of addressing the sexual needs of older adults.
2. Partnerless Sexuality - Seniors who are not sexually active primarily attribute it to not having a partner, indicating a potential market for platforms or services that connect older adults with sexual companions.
3. Sexual Well-being for Seniors - Recognizing the role of sexual activity in maintaining quality of life, there is an opportunity for products and services that promote sexual health and well-being among older adults.
Industry Implications
1. Senior Care - The active senior sexuality trend underscores the need for care facilities and services that support the sexual needs and desires of older adults.
2. Online Dating - The partnerless sexuality trend presents an opportunity for online dating platforms to cater specifically to the senior demographic, providing a space for seniors to find companionship and sexual connections.
3. Sexual Health and Wellness - The focus on sexual well-being for seniors creates a market for products and services that address the unique sexual needs, concerns, and pleasures of older adults.