ASDA, a subsidiary of Wal-Mart in the UK, will be selling an incredibly modern collection of Californian Wines in bottles designed by Yiying Lu.
The set of four labels are perfectly suited for the red, white and rose vintages. Simple and colorful, the illustrations are of trees, birds and insects reflecting a seventies feel.
I think the bottles are just gorgeous, they’d definitely catch my eye on the shelf and I would have to buy a few to display in my own bar.
1970's-Inspired Wine Labels
Yiying Lu's Illustrations for Wal-Mart Subsidiary ASDA
Trend Themes
1. Retro Wine Labels - The trend towards 1970's-inspired wine labels offers an opportunity for wineries to differentiate and attract nostalgic consumers.
2. Illustrated Wine Labels - The use of illustrative designs on wine labels presents a disruptive innovation opportunity for designers and artists to collaborate with wineries.
3. Minimalistic Label Designs - The shift towards simple and colorful label designs provides a space for graphic designers to create visually striking wine labels that stand out in the market.
Industry Implications
1. Wine Industry - Wineries can leverage the retro wine label trend to tap into a niche market segment and attract consumers looking for unique and nostalgic wine experiences.
2. Design Industry - The demand for illustrated wine labels creates opportunities for designers and artists to collaborate with wineries and create visually appealing and memorable label designs.
3. Graphic Design Industry - The trend towards minimalistic label designs opens up avenues for graphic designers to showcase their creativity by producing visually striking and modern wine labels.