Milk Makeup's Hydro Grip Set + Refresh Spray is a new product that follows the introduction of the brand's Hydro Grip Primer and it also boasts similar ingredients like hemp-derived cannabis seed, blue agave extract, aloe and B vitamins. The clean, non-sticky and alcohol-free spray boasts a dual-phase formula that must be disrupted before the product is
misted onto the face to make the most of it.
The two phases are described as the Blue Agave Grip Phase, which helps to set makeup and infuse skin with antioxidant benefits, and the Green Cannabis Glow Phase, which shares the benefits of hemp-derived cannabis seed and moringa seed oils for a dose of hydration and locked-in moisture. The product offers long-lasting grip, promising a weightless invisible layer that lasts for up to 12 hours.
Hemp-Infused Refreshing Mists
The Hydro Grip Set + Refresh Spray Has a Clean, Dual-Phase Formula
Trend Themes
1. Dual-phase Formulas - Opportunity for creating innovative products with two distinct phases for enhanced performance and benefits.
2. Hemp-infused Skincare - Potential for disruptive innovation in the skincare industry by incorporating hemp-derived cannabis seed oils for hydration and antioxidant properties.
3. Long-lasting Makeup - Opportunity to develop products that offer extended wear and weightless finish, providing a reliable solution for all-day makeup.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to create innovative products that leverage dual-phase formulas and hemp-infused ingredients to disrupt the market.
2. Skincare - Potential for skincare industry to explore the benefits of hemp-derived cannabis seed oils and incorporate them into their products for added hydration and antioxidant benefits.
3. Beauty Tech - Opportunity to combine technology and makeup to develop long-lasting makeup products that provide a weightless invisible layer, catering to the demand for all-day wear.