In early 2021, General Mills will be selling Sesame Street Cereal, which is officially produced with Sesame Workshop and available in fun flavors like C is for Cinnamon and 1 2 3 Berry. The breakfast cereal boxes are decorated with the friendly faces of characters like Elmo, Cookie Monster and Abby Cadabby, and the cereals feature shapely pieces based on numbers or letters of the alphabet.
The lightly sweetened cereal is made from whole-grain corn pieces and it's packed with fiber, vitamins and minerals to support a healthy and fun way for kids to start their day with the chance to learn something new. Additionally, the Sesame Street Cereal boxes share games and dual-language storybooks that tell tales like Elmo’s Day at School and Elmo’s Big Day Out.
Playful Puppet Cereals
Sesame Street Cereal Comes in Educational Varieties Like C is for Cinnamon
Trend Themes
1. Educational Cereal - Opportunity to develop more educational cereal options that combine learning and nutrition.
2. TV Show-branded Cereal - Opportunity to create cereal branded with characters from popular TV shows.
3. Interactive Cereal Packaging - Opportunity to create cereal packaging that encourages children to engage with educational games and books.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can develop more educational options for children's cereals.
2. Entertainment - Production companies in the entertainment industry can collaborate with food manufacturers to create cereal branded with popular characters from TV shows or movies.
3. Publishing - Publishing companies can partner with food manufacturers to create interactive cereal packaging that includes educational games and books aligned with popular children's books.