With a mobile phone, it's easy to tilt the device sideways to enjoy more screen space for viewing videos and The Sero by Samsung applies this concept to TVs. The television boasts a display that's capable of rotating from landscape mode, essentially creating a scaled-up version of a smartphone that can be used for a better browsing and video-watching experience.
The TV looks like any standard horizontal TV, and when rotated, it has the potential to help users avoid seeing black bars on either side of vertical videos. Samsung calls The Sero "a TV that’s optimized for your smartphone, so you can experience the best of mobile entertainment."
Samsung unveiled The Sero at CES 2020, alongside other new innovations that will appeal to Millennials and Gen Z.
Automatically Rotating TVs
The Sero by Samsung Reorients Itself to Show Vertical Videos
Trend Themes
1. Rotating Displays - Developing displays that can change orientation provides a better user experience and more immersive viewing.
2. Mobile-optimized Technology - The development of TVs for the mobile generation can help companies tap into younger markets and create new revenue streams.
3. Leveraging Smartphone Habits - By taking cues from how users interact with their smartphones, businesses can create more attractive products that deliver added value to consumers.
Industry Implications
1. Consumer Electronics - Innovators in the consumer electronics industry can capitalize on smartphone usage habits with devices like The Sero.
2. Entertainment Technology - Companies in the entertainment industry can benefit from developing new technologies and products that target younger, mobile-focused audiences.
3. Marketing and Advertising - Marketers and advertisement agencies can leverage new technologies such as rotating displays to create more interactive campaigns and branding initiatives.