The Korean fried chicken chain Bonchon is giving fans even more ways to indulge in the delicious taste of Korean food with the debut of its new Seoul Sampler.
As you might have guessed from the name, the new Seoul Sampler gives fans a way to enjoy an array of popular Korean dishes all at once. Each Seoul Sampler comes with some of Bonchon’s most popular menu items, including two drums and four wings with a choice of Bonchon’s signature sauce, as well as Pork Potstickers, Bulgogi Fries, Korean Street Corn, and Coleslaw. The platter is meant to serve as a sharable appetizer for groups and is priced at $33.99 per order. As Bonchon CEO Suzie Tsai, explains, "Korean food really lends itself to sharing and bringing people together over a great meal. We designed our Seoul Sampler with that in mind, giving our guests a way to try the best of Bonchon."
Tasty Korean Meal Platters
Bonchon's Seoul Sampler Offers a Taste of Korea's Most Popular Dishes
Trend Themes
1. Korean Cuisine Fusion - Bonchon's Seoul Sampler spotlights a growing trend of blending traditional Korean dishes with modern culinary tastes, catering to a diverse audience.
2. Sharable Meal Platters - The introduction of meal platters like the Seoul Sampler emphasizes the trend of creating shareable dining experiences that bring people together.
3. Signature Flavor Customization - Offering choices of signature sauces for their chicken, Bonchon highlights a trend where restaurants are providing personalized flavor options to enhance customer satisfaction.
Industry Implications
1. Fast-casual Dining - Bonchon's Seoul Sampler exemplifies the innovation within the fast-casual dining industry, merging convenience with the quality of traditional sit-down meals.
2. Ethnic Foods Market - The growing popularity of Korean-inspired meals at Bonchon underlines the expanding ethnic foods market, showcasing the appeal of diverse culinary traditions to mainstream audiences.
3. Food Service and Hospitality - By focusing on shareable dishes, Bonchon taps into the food service industry's shift towards enhancing group dining experiences, catering to social eating trends.