For the uninitiated, Send the Trend injects new web technologies into the tired, old shopping routines we inherited from our grandparents. The result: A wide variety of affordable, personally-targetted, 'stylist-curated' accessories.
Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by Project Runway winner Christian Siriano, the website even allows users to connect their shopping list to Facebook or Twitter -- every time a friend or follower purchases something, you get an automatic $10 credit!
The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world!
Affordable Custom Apparel
'Send the Trend' Brings Professional Style to Online Shopping
Trend Themes
1. Web-based Personalized Shopping - Send the Trend demonstrates the potential for personalized shopping experiences through web technologies.
2. Stylist-curated Accessories - The rise of stylist-curated accessories presents opportunities for e-commerce businesses to offer unique and personalized products.
3. Interactivity and Customization in Online Shopping - The success of Send the Trend highlights the importance of interactivity and customization in attracting and retaining online customers.
Industry Implications
1. E-commerce - E-commerce businesses can leverage web technologies and personalized shopping experiences to disrupt traditional retail models.
2. Fashion - The trend towards stylist-curated accessories opens up opportunities for disruptive innovation in the fashion industry.
3. Social Media - Integrating shopping experiences with social media platforms like Facebook and Twitter can create disruptive innovations in the online shopping space.