For Father's Day, Clarins, the deluxe skincare and cosmetic company, has partnered with voice-activated sampling company 'Send Me A Sample' to launch its newest line of men's products in the UK. This is the first campaign of its kind and will feature over 30,000 samples of the ClarinsMen Super Moisture collection.
Male UK consumers will be targeted by Facebook ads to request a sample of the Super Moisture range through artificial intelligence such as Google Assistant or Amazon Alexa. The Co-founder of Send Me A Sample Will Glynn-Jones stated the campaign will "bring in new consumers, and encourages loyalty amongst those who are currently in love with ClarinsMen brand." As voice recognition becomes a normal aspect of everyday technology, it's no surprise the sampling industry has begun using the technology.
Image source: MobileMarketing, Clarins
Dad-Targeted Voice-Led Sampling
Clarins Partnered with Send Me a Sample to Promote Father's Day
Trend Themes
1. Voice-activated Sampling - There is an opportunity for companies to explore the integration of voice-activated technology with sampling campaigns.
2. AI-driven Sampling Campaigns - The use of artificial intelligence via Google Assistant or Amazon Alexa has potential to entice new consumers and generate brand loyalty through tailored sampling campaigns.
3. Male-centric Sampling Initiatives - Focusing on male consumers through sampling campaigns could be a successful strategy, particularly in industries such as skincare and cosmetics where this demographic is typically underserved.
Industry Implications
1. Skincare and Cosmetics - The use of voice-activated sampling technology presents an opportunity for companies to disrupt the traditional sampling process in the skincare and cosmetics industry.
2. Technology - There is potential for growth in the voice-activated and AI-driven technology industry as it becomes integrated with sampling campaigns.
3. Marketing and Advertising - Marketing firms and advertising agencies could benefit from incorporating voice-activated technology in their campaigns to provide a more personalized and interactive experience for consumers.