The Dove Self-Esteem Project has partnered with Lizzo as part of its latest endeavor to help call attention to the negative impact that social media can be having on young girls. The partnership was announced by the musician on her Instagram account with an unfiltered selfie, which she hopes will encourage others to recognize their own beauty and help to break down the negative effects caused by social media. The campaign launch comes at a time when consumers continue to spend more time alone and on social media, which is increasing negative effects, according to the brand.
Lizzo spoke in a media statement from the brand regarding her involvement with the Dove Self-Esteem Project saying, "I love how this generation is so creative in the ways in which they express themselves. It’s really inspiring to see how people are taking their identity and their beauty into their own hands. However, people are struggling with their self-image and self-confidence more than ever. This is amplified by the increasing pressure to show a digitally distorted version of ourselves, reinforcing the idea that our beauty in real life is not good enough or worthy of likes. That’s why the Dove Self-Esteem Project and I want you to have ‘The Selfie Talk’ with a young person in your life. It’s happening to young people everywhere, so let’s talk about it."
Body Positivity Brand Partnerships
The Dove Self-Esteem Project is Now in Partnership with Lizzo
Trend Themes
1. Body Positivity Partnerships - Brands partnering with influencers to promote body positivity to combat negative effects of social media on self-esteem.
2. Digital Self-esteem Education - Increased focus on educating young people on the negative impacts of social media on self-image and promoting healthy self-esteem.
3. Authentic Self-expression - Shift towards promoting authentic, unfiltered self-expression on social media to combat digitally distorted beauty standards.
Industry Implications
1. Beauty - Opportunities for beauty brands to partner with influencers to promote healthy self-image and combat digitally distorted beauty standards.
2. Fashion - Opportunities for fashion brands to promote authenticity and unfiltered self-expression on social media, breaking down negative effects caused by social media.
3. Education - Opportunities for educational institutions to incorporate digital self-esteem education into curriculums to combat negative effects of social media on self-image.