Minedrip Coffee is a unique pop-up shop in Japan that puts a new spin on self-serve coffee. The shop was partly funded by a crowdfunding campaign and now exists as a place on the top of Shinjuku Lumine NEWoMAN where every customer has the chance to make their own self-drip coffee. With this system in place, this means that each patron is effectively turned into their very own barista.
As an online retailer of coffee beans and other coffee-related accessories, this online-to-offline shop is a new venture for the business. In this new pop-up space, the retailer is hosting drip coffee workshops to further enhance the value it can offer to visiting consumers.
This Minedrip Coffee pop-up shop perfectly combines the popularity of selling a singular product in an experiential manner.
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Trend Themes
1. Self-serve Coffee - Opportunity for coffee shops to implement self-serve systems, giving customers the chance to make their own coffee.
2. Drip Coffee Workshops - Experiential workshops hosted by coffee shops to enhance consumer value and engagement.
3. Experiential Retail - Retailers creating unique pop-up experiences to attract and engage customers.
Industry Implications
1. Coffee Retail - Coffee retailers can capitalize on the self-serve coffee trend by offering equipment and accessories for customers to make their own coffee at home.
2. Coffee Education - Opportunity for coffee shops to offer workshops and classes on drip coffee making, educating customers on different brewing techniques.
3. Pop-up Retail - Retailers can harness the power of experiential pop-up shops to create buzz and attract customers by offering unique and interactive experiences.