Reading University recently unveiled a self-serve 'Beer Wall' at its student union, making it possible for students to pour and purchase their own pints just by tapping a debit or credit card, or another means of cashless payment.
The Beer Wall station features screens above each tap, which details the type of beer available, as well as information on pricing and the percentage of alcohol by volume. As well as helping to reduce the threat of theft, this innovative system also helps to significantly speed up service and increase the capacity of bars.
Following the implementation of the Beer Wall at this university, Drink Command will be launching its technology at bars and hotels across the UK and Ireland.
Self-Serve Beer Stations
Reading University's 'Beer Wall' Features 16 Varieties on Tap
Trend Themes
1. Self-serve Beer Stations - Self-serve beer stations are becoming increasingly popular, giving customers more control over their drinking experience.
2. Cashless Payment Systems - The use of cashless payment systems in bars and other businesses is on the rise, providing more convenience and security for customers.
3. Interactive Digital Displays - Interactive digital displays are being integrated into self-serve systems, providing customers with valuable information and enhancing their overall experience.
Industry Implications
1. Hospitality - Bars, hotels, and other businesses in the hospitality industry can benefit from self-serve beer stations and cashless payment systems to increase efficiency and enhance the customer experience.
2. Technology - Companies that specialize in developing and implementing self-serve systems, such as Drink Command, have the opportunity to disrupt the hospitality industry and revolutionize how customers interact with businesses.
3. Retail - Retail businesses that offer beverages and other refreshments can use self-serve beer stations and cashless payment systems to improve service and drive sales.