A.P.C. has ventured into the skincare industry by introducing its inaugural body care line, 'SELF-CARE.' The collection, featuring six gender-neutral products, showcases the brand's iconic orange blossom scent, a fragrance embedded in A.P.C.'s offerings since 1997 and a central element in the founder's family recipes.
Renowned for its stress-relieving properties, the essence of neroli derived from bitter orange flowers infuses each product, coating it in a delicious scent that benefits the mind and body. To tie everything together, the packaging is both understated and purposeful, designed to complement the 98% natural ingredient formulas in these products.
The SELF-CARE line includes a cologne, shower gel, body lotion, hand cream, hand soap, and lip balm, all priced between $20-$85 USD.
Bitter Orange Skincare
A.P.C. Launches a New Six-Piece Skincare Line Called 'SELF-CARE'
Trend Themes
1. Self-care Skincare - A.P.C. introduces a new six-piece skincare line called 'SELF-CARE' featuring gender-neutral products with stress-relieving properties and a delicious scent.
2. Gender-neutral Products - A.P.C.'s 'SELF-CARE' body care line showcases gender-neutral products with a natural ingredient formula and purposeful packaging.
3. Bitter Orange Infusion - A.P.C.'s 'SELF-CARE' collection incorporates the essence of neroli derived from bitter orange flowers, offering a stress-relieving scent and mind-body benefits.
Industry Implications
1. Skincare Industry - A.P.C.'s venture into the skincare industry with its 'SELF-CARE' line presents an opportunity for new product offerings in the skincare market.
2. Fragrance Industry - The introduction of A.P.C.'s 'SELF-CARE' line brings a unique fragrance with stress-relieving properties, opening up possibilities for disruptive innovation in the fragrance industry.
3. Packaging Industry - The purposeful and understated packaging of A.P.C.'s 'SELF-CARE' line offers potential for disruptive innovation in the packaging industry, targeting the natural ingredient skincare market.