Anaheim-based skateboarding imprint Vans works together with record label Secretly Canadian to work towards a philanthropic project. Together, the duo joins forces to aid homelessness in Bloomington, Indiana, which is the music imprint's hometown.
The result is a special design of the Vans Sk8-Hi sneaker model that is made to raise awareness and proceeds. The sneakers are based on a white foundation and detailed with blue accents in the form of the sun and moon that nods to the lyrics from Jason Molina's song Farewell Transmission. The back of the left sneaker is detailed with "Every Light On This" and the right reads "Side of Town" which is a reference to the opening verse of the song.
Community-Supportive High Sneakers
Secretly Canadian Launches a New Vans Sk8-Hi Sneaker Model
Trend Themes
1. Charitable Sneaker Collaborations - Collaborating with brands or organizations that support causes presents opportunities for businesses to create unique, community-supportive products and give back to those in need.
2. Socially Conscious Fashion - Consumers are increasingly seeking products that align with their values and support their communities, creating opportunities for businesses to differentiate themselves by prioritizing social responsibility in their designs and production practices.
3. Artist-inspired Fashion - Creating products that are inspired by music or other forms of art can appeal to consumers looking for unique and expressive ways to showcase their personalities, offering businesses opportunities to collaborate with artists and create exclusive designs.
Industry Implications
1. Fashion Retail - With the rise of socially conscious consumerism, fashion retailers can stand out by partnering with charitable organizations and incorporating philanthropy into their brand identity.
2. Music Industry - Collaborating with fashion brands to create merchandise that promotes an artist's music and supports a charitable cause can provide opportunities for the music industry to expand their reach and impact.
3. Nonprofit Sector - By partnering with fashion or retail businesses, nonprofits can create unique fundraising initiatives that appeal to younger and more socially conscious audiences.