Secret Sofa is a weekly home entertainment series from Häagen-Dazs and Secret Cinema that's designed to add a little more excitement to the lockdown. As part of the multi-week experience, sometimes the title of a film is shared up front and other times it's kept a surprise. Either way, by signing up to the Secret Sofa newsletter, users will be provided "all the tools needed to create your own pocket of this universe." The at-home movie experience shares character and costume suggestions, as well as music, food and drink ideas.
Naturally, Secret Sofa ties in with the Häag-Indoors initiative and offers a fun way for people to discover both critically acclaimed films and less well-known titles. For the showing of Grand Budapest Hotel, Häagen-Dazs created an entire "flavor story" around Strawberry Cheesecake.
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
Trend Themes
1. At-home Entertainment Series - Businesses can create virtual movie clubs and recommend complementary products to enhance customer experience.
2. Surprise Filmmaking - Innovators can design a service that provides weekly mystery films as part of at-home cinematic experiences.
3. Themed Movie Nights - Businesses can create a home cinema experience that offer customers more than just film and snacks, but instead an immersive evening of entertainment.
Industry Implications
1. Food and Beverage - Food and beverage companies can partner with entertainment brands to provide complementary products to enhance the at-home theatre experience.
2. Entertainment - Entertainment companies can venture into delivering virtual movie clubs and experiences to customers.
3. Retail - Retailers can offer themed movie nights and experiences as a way to attract customers and increase brand loyalty for their products and services.