Secret Derma+ Antiperspirant is a clinical-level product for sweat and odor protection that is focused on delivering enhanced relief from some of the most common concerns of consumers when it comes to the products they use on their underarms. The product is formulated with ProVitamin B5 and Derma-Shield, which are both intended to provide effective skin conditioning to prevent irritation. The antiperspirant is also packaged in a container that has a soft-touch applicator for enhanced ease of application.
Senior Director of Global Antiperspirants and Deodorants R&D at Procter & Gamble Nilima Shenai spoke on the new Secret Derma+ Antiperspirant further saying, "Visibly healthier, smoother underarm skin is at the heart of Secret Derma+ Antiperspirant’s innovation. In collaboration with female dermatologists, our team designed a new formula and a new application and usage experience that addresses women’s underarm skincare needs while still delivering the superior sweat and odor protection women have come to expect from Secret."
Skin-Conditioning Antiperspirants
Secret Derma+ Antiperspirant Has ProVitamin B5 and Derma-Shield
Trend Themes
1. Skin-conditioning Antiperspirants - Antiperspirants that are specifically formulated with skin conditioning agents to prevent irritation and promote skin health.
2. Soft-touch Applicator - Antiperspirants that come in containers with soft-touch applicators for enhanced ease of application.
3. Collaboration with Dermatologists - Antiperspirants that are formulated in collaboration with dermatologists to address underarm skincare needs.
Industry Implications
1. Beauty and Personal Care - Innovation opportunities within the beauty and personal care industry to create antiperspirants that not only provide sweat and odor protection, but also promote skin health.
2. Packaging - Opportunities within the packaging industry to create containers with soft-touch applicators to enhance ease of application and increase user experience.
3. Dermatology - Innovation opportunities within the dermatology industry to collaborate with antiperspirant brands to design products that address common underarm skincare needs.