Seasoned potato chips are usually prepared and packaged to eat straight out of the bag, but 'Twistd' introduces a new way for consumers to snack.
Twistd's potato chips, salted crisps and tortillas are packaged in small, portion-controlled tubes, which come with caps that allow snackers to choose their own flavor combinations such as Sea Salt & Seaweed, BBQ & Honey, Chill & Chocolate and Cheddar & Stilton—or a blend of these.
To emphasize the way in which these playful snack flavors can be mixed and matched, Hornall Anderson designed tube packaging for Twistd that has characters with features that can be mixed up to create entirely new personas. On this project, Design Director Anderson Gareth Ball says: "We were aiming for Millennial men who drink craft beer so the branding is designed to be clean and contemporary. There’s a range of unusual flavours populating the craft beer sector showing this demographic is adventurous."
Chip-Seasoning Containers
Twistd's Seasoned Potato Chips Encourage Mixing and Matching Flavors
Trend Themes
1. Customized Snacks - Personalized packaging and flavor combinations in snack foods offer opportunities for companies to innovate and appeal to unique consumer preferences.
2. Portion Control - Packaging that controls portion sizes can encourage healthier snacking habits while also offering convenience for on-the-go consumers.
3. Interactive Packaging Design - Designs that incorporate customization and interactivity can create a more engaging consumer experience and increase brand loyalty.
Industry Implications
1. Snack Foods - Innovative packaging and flavor combinations can create disruption in the crowded snack food market.
2. Packaging Design - New approaches to packaging design can enhance the overall consumer experience and provide differentiation from competitors.
3. Craft Beer - As suggested by Twistd's branding, the adventurous tastes of Millennials in the craft beer industry may also be interested in unique and customizable snack options.