Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500.
Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.
Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.
Facebook Contests for Moms
Mothers Weigh in On Economy for Sears' “Busted Moms”
Trend Themes
1. Facebook Contests for Moms - A trend in reaching the younger and tech-savvy mom market through social media contests.
2. Marketing Through User Generated Content on Social Media - Using user-generated content in social media to create buzz and customer engagement.
3. Corporate Social Responsibility - Establishing a company image as caring for its consumers through community involvement during economic hardships.
Industry Implications
1. Retail - Retail companies are seen to benefit by using social media to reach and engage consumers during tough economic times.
2. Marketing and Advertising - Marketing firms that specialize in social media and advertising can help companies establish a social media presence and generate positive brand images.
3. Non-profit and Community Organizations - Using similar social media contests can be implemented by non-profits and community organizations, to engage audiences and foster social responsibility.