‘Wanting to Be You’ is the title an unusual suit. I guess it is more like an artistic machine that allows a hardcore fan of some star or celebrity to stand out in the crowd at film premieres and red carpet events.
The suit is comprised of a projector, speakers and a light system, which is controlled by a media player. The suits starts to send hysterical screams into the air when the fan (read: target) approaches. Needless to say, it attracts much more attention than the normal crowd of fans. The media player then starts to project self-confessed messages to the star to get their attention. Wow, and it apparently continues until it bursts into a climatic display of emotions.
The suit was created by a student called Ross Cairns and exhibited at the Royal College of Art, London a few weeks ago.
Below is a quote from an interview with the student. You can read more about the crazy fan suit here.
Screaming Fan Suits
'Wanting to Be You' Is Fashion For Really Hardcore Fans Only
Trend Themes
1. Fan Engagement Technology - The development of suits with integrated projectors, speakers, and light systems opens up opportunities for creating immersive experiences for hardcore fans at events.
2. Interactive Fashion - The concept of wearable technology in fashion presents innovative ways to merge art, technology, and personal expression, allowing fans to stand out and make a statement.
3. Attention-grabbing Marketing - Using unconventional methods, like the screaming fan suit, businesses and brands can generate significant attention and buzz around their products or messages.
Industry Implications
1. Entertainment - The entertainment industry can explore fan engagement technology to enhance live events, premieres, and fan conventions, creating immersive experiences for hardcore fans.
2. Fashion - Interactive fashion presents a disruptive innovation opportunity for the fashion industry, allowing designers to explore the intersection of technology and personal expression in clothing.
3. Event Marketing - Using attention-grabbing marketing tactics, like the screaming fan suit, event marketers can create memorable and impactful experiences, attracting media attention and driving brand awareness.