The safe and boring version of these Schweppes 'Make a Cocktail' ads would picture a bottle of Schweppes and a bottle of some generic liquor being poured together into an empty glass. While this may be the scenario that the company encourages of its consumers, the simple act of mixing drinks is much more interesting when it's made into a story.
ACW Grey advertising of Tel Aviv, Israel, is responsible for this pair of lighthearted prints. Both employ digital illustration to render bottled beverages as animated characters, with each assuming either male or female qualities. The first of the Schweppes 'Make a Cocktail' ads pictures a burly bottle of whiskey fixing a car as a flirty ginger ale enters and swoons at the sight. "Things are about to get interesting," when a rock star tonic water approaches an enamored gin flight attendant. Magic will surely happen should they mix.
Coquettish Beverage Campaigns
These Schweppes 'Make a Cocktail' Ads Personify Frisky Drinks
Trend Themes
1. Animated Beverage Ads - Using digital illustration to bring bottled beverages to life, these ads showcase the potential for animated marketing campaigns.
2. Character Personification in Advertising - By giving bottled beverages human-like qualities, advertisers can create engaging and memorable campaigns that resonate with consumers.
3. Storytelling in Cocktail Marketing - Turning the simple act of mixing drinks into a narrative can make cocktail marketing more interesting and captivating to consumers.
Industry Implications
1. Beverage Industry - The beverage industry can embrace animated marketing campaigns to promote their products and create unique brand identities.
2. Advertising Industry - There is an opportunity for the advertising industry to explore the use of character personification in campaigns to enhance brand messaging and consumer connection.
3. Hospitality Industry - Hotels, bars, and restaurants can leverage storytelling in their cocktail marketing to create immersive experiences and differentiate themselves from competitors.