The Schweppes Grapefruit Slimline Tonic is being launched by The Coca-Cola Company in the UK to provide consumers with a way to get ready for warm weather entertaining with a premium sparkling refreshment.
The tonic water is characterized by its deeply citrus flavor profile that is dry and crisp to boot, which will make it a perfectly balanced option when used in cocktails and mocktails alike. The product was developed by the brand in response to changing drinking habits and continued interest in grapefruit-flavored refreshments.
The Schweppes Grapefruit Slimline Tonic is arriving at Asda locations in the UK where consumers can pick it up in one-liter bottles that are priced at £1.60 each. The product is arriving ahead of the busy summertime entertaining months when it's likely to be a hit with or without alcohol.
Deeply Citrusy Tonic Waters
Schweppes Grapefruit Slimline Tonic is Arriving Ahead of Summertime
Trend Themes
1. Citrus-flavored Drinks - Opportunity for beverage companies to create more premium and sophisticated citrus-flavored drinks for the summer months.
2. Low-calorie Mixers - Opportunity for beverage companies to create and market low-calorie versions of popular mixer drinks like tonic water.
3. Cocktail and Mocktail Culture - Opportunity for brands to cater to the rising demand for sophisticated and creative cocktail and mocktail options for at-home entertaining.
Industry Implications
1. Beverage - Beverage companies can capitalize on changing drinking habits and preferences with new and unique drink offerings.
2. Retail - Retailers can benefit from stocking a variety of premium mixers and drinks to cater to the rising demand for at-home cocktail and mocktail culture.
3. Hospitality - Restaurants and bars can incorporate unique and sophisticated citrus-flavored drinks and low-calorie mixers in their menus to offer customers a premium cocktail experience.