Marmite is known for creating a breakfast spread that people either love or hate and the brand is teaming up with Lynx to create scented toiletries that are just as divisive. The new body spray and shower gel boast notes of lavandin, white moss and green herbs, plus hints of woody sandalwood and cedarwood—and most of all, salty Marmite.
The Lynx Africa & Marmite launches are said to have a scent that will capture all the lovers of Marmite and also repel those who are disinterested in the product. The unlikely partnership offers an unusual way for consumers to uplevel their shower and self-care rituals. The product packaging for the two new products features Marmite's logo, along with a declaration that they are "for all the lovers.'
Condiment-Scented Toiletries
Lynx and Marmite Teamed Up on a Body Wash and Body Spray
Trend Themes
1. Divisive Scented Toiletries - Creating scented toiletries that have polarizing fragrances can tap into the desire for unique and unconventional personal care products.
2. Unlikely Brand Partnerships - Collaborations between seemingly unrelated brands can open up new avenues for innovation and create buzz around the combined product offerings.
3. Branded Packaging in Personal Care - Using branded packaging from one product to create an association with another can help establish a unique identity and attract loyal customers.
Industry Implications
1. Personal Care - Personal care industry can explore the creation of scented toiletries with unique fragrances that cater to different preferences.
2. Brand and Marketing - Collaborative partnerships in brand and marketing can lead to disruptive innovation by leveraging the strengths and audiences of each brand.
3. Packaging and Design - In the packaging and design industry, creating branded packaging that showcases multiple products can help enhance brand recognition and create cohesive product lines.