For the holidays this year, Schmidt's Naturals introduced a trio of festively scented deodorants as part of its Natural Holidays Collection. The new scents include seasonally appropriate ones like the spruce- and hemlock-scented Oh, Christmas Tree, the clean and powdery Snow Day and Holiday Spice, which is said to be a "modern take on classic holiday potpourri." For some consumers, these scents will be tied to nostalgic memories, traditions and holiday seasons past.
Chief Global Strategy Officer Michael Cammarata notes that "Schmidt's special edition scents embody a collector's mentality -- the Holiday Collection is our fourth limited release, with more to come."
As an alternative to some of the more conventional deodorant scents that consumers have come to be familiar with, some brands are developing unique seasonal scents like pumpkin spice that offer a new way to fragrance oneself during a specific time of the year.
Seasonally Scented Deodorants
Schmidt's Naturals Launched a Festive Naturals Holiday Collection
Trend Themes
1. Seasonally Scented Products - Brands are developing unique seasonal scents to offer a new way to fragrance oneself during a specific time of the year, presenting an opportunity for the fragrance industry.
2. Limited Holiday Collections - Limited edition holiday collections with unique scents can embody a collector's mentality, presenting an opportunity for the beauty and personal care industry.
3. Nostalgic Marketing - Using nostalgic scents to tie into past memories and traditions can be an effective marketing strategy, presenting an opportunity for the advertising industry.
Industry Implications
1. Fragrance Industry - Developing unique seasonal scents presents a disruptive innovation opportunity for the fragrance industry.
2. Beauty and Personal Care Industry - Creating limited edition holiday collections with unique scents presents a disruptive innovation opportunity for the beauty and personal care industry.
3. Advertising Industry - Using nostalgic scents to tie into past memories and traditions presents a disruptive innovation opportunity for the advertising industry.