Scarlett Johansson joins Eva Mendes, Salma Hayek, and Jessica Alba in the tradition of sexy Hollywood starlets starring in sizzling alcohol campaigns.
A sultry Scarlett Johansson, who was recently chosen as the brand’s first celebrity spokesperson, is featured in the new ads for French Champagne house, Moët & Chandon.
"I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne," Johansson explained.
Frédéric Cumenal, chairman of Moet, echoed the same excitement about the choice of Scarlett Johansson, "She, like Moët, has a magical story to tell and makes people dream…She is a true icon of celebration - refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off."
Shot by famed photography duo, Mert Alas & Marcus Piggott, Scarlett Johansson suggestively pops the Champagne’s bottle cork in one shot while playfully holding a Champagne glass between her toes in another. Get me some ice!
Celebrity Champagne Explosions
Scarlett Johansson Gets Suggestive For Moet & Chandon
Trend Themes
1. Celebrity Alcohol Campaigns - Opportunity for alcohol brands to leverage the influence of Hollywood starlets to promote their products.
2. Celebrity Brand Ambassadors - Chance for brands to partner with celebrities to enhance their image and reach a wider audience.
3. Sensual Advertising - Trend of using suggestive and provocative imagery to create buzz and attract attention to alcohol brands.
Industry Implications
1. Alcohol Industry - Disruptive innovation opportunities in creating unique and captivating advertising campaigns.
2. Celebrity Sponsorship Industry - Opportunity for businesses to connect with celebrities for endorsement deals and influencer marketing.
3. Photography and Videography Industry - Chance for photographers and filmmakers to work with alcohol brands in creating visually striking advertising content.