What started as a picture of a famous actress falling down in December 2012 has become one of the most hilarious Internet fads: the Scarlett Johansson meme. In the original picture, the actress is wearing a fur coat, jeans and a darker-than-usual hairstyle, not to mention a ridiculous face as she braces herself for the fall.
This image has been superimposed into various scenarios to a very comedic effect. This includes sporty situations, like riding a wave, curling, playing tag, escaping a kiddie pool, riding a dolphin, in a wrestling ring and climbing a mountain. The Scarlett Johansson meme can also be seen in a variety of pop culture scenes, such as the infamous Miley Cyrus and Robin Thicke VMA performance, the Splash movie poster, the iconic 'King of the World' scene in Titanic, movies starring both Matt Damon and Keanu Reeves and escaping her ex-husband's lap.
Falling Down Actress Memes
The Scarlett Johansson Meme is Knocking Everyone Off Their Feet
Trend Themes
1. Internet Memes - The Scarlett Johansson meme demonstrates the popularity and humor of internet memes, creating opportunities for brands to create their own viral memes.
2. Image Manipulation - The superimposition of Scarlett Johansson's image into various scenarios highlights the trend of image manipulation, providing opportunities for software developers and graphic designers to create new tools and effects.
3. Pop Culture References - The Scarlett Johansson meme's appearance in various pop culture scenes showcases the trend of incorporating popular references into online content, offering opportunities for brands to create content that resonates with their target audience.
Industry Implications
1. Entertainment - The Scarlett Johansson meme's association with movies and pop culture opens up opportunities for entertainment companies to engage with their audience through humorous content and memes.
2. Software Development - The trend of image manipulation in memes highlights the need for software developers to create user-friendly tools and applications that allow users to easily create and share their own memes.
3. Digital Marketing - The popularity of internet memes, such as the Scarlett Johansson meme, presents opportunities for digital marketers to leverage viral content and create engaging campaigns that resonate with online audiences.