Uncrustables were introduced as crust-free grab-and-go peanut butter and jelly sandwiches and they are now being shared in the form of savory pockets. While there are crust-free sandwiches that can be enjoyed with sweet hazelnut spread, nut butter and honey or straight-up peanut butter fillings, Smuckers is expanding its Uncrustables to include BBQ Chicken Bites and Taco Bites.
On the inside of the bite-sized, heat-and-eat stuffed bread pockets are meat and other ingredients to round out each flavor and offer up to eight grams of protein per pack of two. While the savory Taco Bites are filled with beef crumble, cheese, salsa and taco seasoning, the mess-free BBQ Chicken Bites contain white meat and barbecue sauce.
Savory Crustless Snacks
Uncrustables' Savory Pockets Share Bite-Sized BBQ & Taco Flavors
Trend Themes
1. Savory Crustless Snacks - The introduction of savory pockets as an expansion of Uncrustables opens up opportunities for more crustless grab-and-go snack options.
2. Heat-and-eat Stuffed Bread - The heat-and-eat feature of these bite-sized bread pockets offers convenience and promotes on-the-go snacking.
3. Protein-packed Snack Options - The inclusion of up to eight grams of protein per pack in these savory pockets taps into the growing demand for high-protein snacks.
Industry Implications
1. Food Manufacturing - The expansion of Uncrustables into savory pockets creates new product opportunities and flavors for food manufacturing companies.
2. Convenience Snack Market - The heat-and-eat feature and mess-free nature of these savory pockets cater to the convenience snack market, providing innovative options for on-the-go consumers.
3. Protein Snack Industry - With a focus on protein content, savory pockets like BBQ Chicken Bites and Taco Bites contribute to the growing protein snack industry and offer attractive alternatives for health-conscious consumers.