To introduce the world to its premium savory pie flavors like Steak Pie with Wild Mushrooms and Seafood Pie in White Sauce, Eden & Bridge tasked Fable&Co. with the project of designing unique packaging for its range.
Rather than featuring the same style of flaps that are offered with most rectangular pie boxes, this design boasts a flap that opens like a book to reveal additional information and a peek at the product.
The unusual pie packaging system is complimented by a series of illustrations inspired by quirky Victorian-era imagery, yet they are paired with bold graphics and bright colors that communicate that this savory pie range has definitely been designed for the modern consumer. As the agency describes, these "random vintage illustrations were used to add a memorable obscurity to the brand."
Savory Pie Boxes
Eden & Bridge's Savory Pie Flavors are Charmingly Packaged
Trend Themes
1. Premium Savory Pie Flavors - Disruptive innovation opportunity: Create unique and bold flavors of savory pies targeted towards the modern consumer.
2. Quirky Victorian-inspired Packaging - Disruptive innovation opportunity: Design packaging that combines vintage illustrations with modern graphics to create memorable and unique branding.
3. Interactive Flap Opening Design - Disruptive innovation opportunity: Develop innovative pie box designs that offer an interactive and engaging experience for consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new and unique flavors in the savory pie industry to cater to the evolving tastes of consumers.
2. Branding and Packaging - Disruptive innovation opportunity: Combine vintage and modern design elements in packaging to create visually striking and memorable brands.
3. Consumer Goods - Disruptive innovation opportunity: Develop innovative and interactive packaging solutions that enhance the overall consumer experience.