Food tour company Savor Seattle teamed up with over 25 local wineries in order to create a series of curated itineraries and wine tastings that can be enjoyed in the area.
Rolling out three different "tasting passports" now through the end of the year, Savor Seattle is launching its first passport to highlight Washington’s wine industry, allowing users to create custom itineraries of wineries and tasting rooms throughout the Seattle area. For $59.99, users will get $50 in Lyft credits (an offer that is extended to both new and existing Lyft customers) and the chance to take part in wine tastings at 10 different locations of their choosing. The beauty of this model is that users are granted tons of flexibility, as they may select the wineries they wish to visit at once, choose as they go, as well as add or delete options. The app also offers suggestions by noting the locations that are nearby.
Once a guest has arrived at the winery, they are able to share their special code to receive a wine tasting flight. As part of a later update, Savor Seattle app users will also be able to filter their searches to show dog-friendly spaces, patios and more.
Self-Guided Wine Tasting Apps
Savor Seattle's App Offers Tasting Passports for Wine Discovery
Trend Themes
1. Custom Tasting Journeys - The trend of offering users the ability to create their own custom tasting itineraries will continue to grow, allowing for more personalized and unique experiences.
2. Integration of Ride-sharing - The trend of partnering with ride-sharing companies to provide transportation to and from tasting locations will continue to infiltrate the industry and attract younger, tech-savvy demographics.
3. Location-based Suggestions - The trend of using user location to provide personalized recommendations and suggestions for wineries will continue to develop, potentially leading to increased foot traffic and sales for smaller wineries and tasting rooms.
Industry Implications
1. Wine Tourism - The wine tourism industry has the opportunity to explore custom itineraries, transportation integration, and location-based recommendations to offer more personalized and unique experiences to visitors.
2. Ride-sharing - Ride-sharing companies have the opportunity to partner with wineries and tasting rooms to offer transportation services and attract new customers who are looking for convenient and safe transportation options.
3. Location-based Services - The location-based services industry has the opportunity to develop new tools and technologies that can offer personalized recommendations and suggestions for wineries and other small businesses, helping to drive foot traffic and sales.