Savage X Fenty got its start sharing highly inclusive lingerie and now the brand by Rihanna is bringing that same level of style and inclusiveness to the sportswear category with Savage X Fenty Sport. The athleisure styles include designs like leggings, jumpsuits, sports bras and bodysuits that fuse performance features with a provocative edge.
To introduce this new Savage X Fenty Sport collection to the world, the SXF brand debuted a campaign featuring people of all shapes and sizes performing physical feats like carrying a car or walking on a treadmill en pointe. The spirit of the campaign tells the story of what sets the brand, and the consumers who can't get enough of it, apart.
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Trend Themes
1. Inclusive Athleisure - By creating inclusive sportswear, businesses can tap into a diverse and underserved audience.
2. Provacative Performance - Integrating edgy design elements and provocative features within sportswear can attract consumers seeking unique athleticwear.
3. Body Positivity Athletic Campaigns - Marketing campaigns featuring a variety of body types and abilities can promote inclusivity and resonate with consumers seeking authentic representation.
Industry Implications
1. Athletic Apparel - Designing athletic apparel that blends performance with provocative design elements can attract a diverse consumer base.
2. Marketing and Advertising - Companies can create marketing campaigns highlighting body positivity and inclusivity to resonate with consumers seeking authentic representation and inclusivity.
3. Fashion and Beauty - Fashion and beauty brands can expand into the athleisure market by creating inclusive and provocative sportswear collections.