Sweet Baby Ray's is preparing for "the biggest wing eating day of the year" by launching a Sauce Shop that shares limited-edition wing sauces. The beloved barbecue sauce brand is giving fans the chance to access exclusive sauce flavors that are ordinarily only available through foodservice outlets. Sauce lovers can purchase varieties like Garlic Parmesan Wing Sauce, Korean Barbecue & Wing Sauce and Nashville Hot Sauce and do so in limited-batch half-gallon quantities.
To make sure that football fans can get their condiments just in time for the Super Bowl, the brand is encouraging online shoppers to get their orders in before January 26th.
Sweet Baby Ray's Sauce Shop is also a destination for branded merch like shirts and hats.
Virtual Sauce Shops
Sweet Baby Ray's Sauce Shop Shares Limited-Edition Flavors
Trend Themes
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Industry Implications
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