The Sarah Palin fever has taken the world by storm. From action figures to custom made glasses, everything Palin is setting records and selling like hotcakes. YouTube is now feeling the effects of the Palin mania, thanks to her ABC network interview with Charlie Gibson, her acceptance speech, and many parodies going viral.
According to web analytics firm TubeMogul, Sarah Palin has instantly become more popular on YouTube than the Presidential candidates themselves, Barack Obama and John McCain.
The statistics show that Sarah Palin YouTube videos have 38 million views compared to 29 million for Obama and 25 million for McCain.
Here at Trend Hunter magazine, Sarah Palin has been creating waves since she was chosen as a Republican VP candidate. An article about Palin by our chief Trend Hunter Jeremy Gutsche rapidly skyrocketed to the top of our over 23,000 library of trends.
The Palin obsession is not showing any signs of slowing down either, at any given moment, assorted Sarah Palin stories make up more than half of Trend Hunter’s top 10 "What’s Hot Now" list (join Trend Hunter for FREE access to this and more cool features).
Viral Political Celebrities
Sarah Palin Trumps Obama & McCain on YouTube
Trend Themes
1. Sarah Palin Mania - The viral popularity of Sarah Palin on YouTube presents an opportunity for businesses to capitalize on the Palin obsession with innovative products or content.
2. Political Celebrity Influence - The rise of viral political celebrities like Sarah Palin opens up opportunities for industries to leverage their influence for marketing collaborations or endorsements.
3. Social Media Political Engagement - The significant viewership of political videos on YouTube indicates a trend towards using social media as a platform for political engagement, presenting an opportunity for businesses to create innovative tools or platforms for citizen participation.
Industry Implications
1. Entertainment and Merchandising - The popularity of Sarah Palin creates a promising market for entertainment and merchandising companies to develop unique products or experiences related to Palin.
2. Digital Marketing and Advertising - The influence of viral political celebrities like Sarah Palin on YouTube highlights the potential for digital marketing and advertising industries to offer targeted campaigns or collaborations with these influencers.
3. Social Media and Technology - The trend of using social media platforms like YouTube for political engagement presents a disruptive innovation opportunity for social media and technology companies to create tools or platforms that enhance citizen participation and engagement in politics.