Statistics about how unsanitary a particular area is only goes so far, so the Sanzer Hand Gel campaign takes it all the way to show you how dirty some surfaces really are. By showing just how much bacteria is found on phone booths, doorknobs and trains, this campaign really drives home the message that we need to take as many precautions as we can to remain healthy.
Designed by the agency Chuo Senko Thailand, the Sanzer Hand Gel campaign was photographed by Bob Eye View and retouched by digital artist MARS. It is paired with the simple yet powerful slogan, "What you really touch."
Grubby Finger Phonebooths
The Sanzer Hand Gel Campaign Shows "What You Really Touch"
Trend Themes
1. Smart Sanitization - Opportunity for companies to develop innovative sanitization solutions that use technology, such as UV light and self-cleaning surfaces, to effectively eliminate bacteria and improve public health.
2. Hygiene Transparency - Opportunity for businesses to provide real-time information on the cleanliness of surfaces and environments, creating trust and assurance among consumers.
3. Preventive Health Measures - Opportunity for organizations to promote and implement proactive measures, such as hand hygiene campaigns and awareness initiatives, to prevent the spread of infections and diseases.
Industry Implications
1. Healthcare - Disruptive innovation opportunity in creating advanced sanitization products and solutions for hospitals, clinics, and healthcare facilities.
2. Hospitality - Opportunity for hotels, restaurants, and other hospitality businesses to adopt transparent hygiene practices and leverage technology for maintaining a clean and safe environment.
3. Public Transportation - Disruptive innovation opportunity in developing self-sanitizing surfaces and touch-free solutions that enhance passenger safety and reduce the risk of contagion in buses, trains, and other modes of public transportation.