Coca-Cola teamed up with IHG Hotels & Resorts to capture the spirit of the season with the Santa's Suite Retreat, especially at a time when people are craving travel and toegtherness. As of mid-December, travelers will be able to stay at a Santa-inspired suite within the InterContinental New York Barclay or InterContinental Buckhead Atlanta that takes cues from the North Pole.
Complete with the scent of evergreen trees, the sounds of Christmas carols and glittering lights and snowflakes, the suite promises to inspire awe in kids and kids at heart. There are tons of details to appreciate, from the custom train set to Mr. & Mrs. Claus robes and a fully stocked vintage Coca-Cola machine.
Festive Soda Brand Suites
Santa's Suite Retreat is Like a Magical Room Pulled from the North Pole
Trend Themes
1. Festive Hotel Suites - The creation of innovative, holiday-themed hotel suites offers a unique opportunity for hotel chains to differentiate themselves and attract visitors during the holiday season.
2. Branded Collaborations - Collaborative efforts between hotel chains and popular brands present an opportunity to create one-of-a-kind experiences that capture the attention of consumers.
3. Experiential Marketing - The Santa's Suite Retreat is an example of how companies can create immersive and memorable experiences to connect with consumers and drive engagement.
Industry Implications
1. Hospitality - The hospitality industry can explore the possibility of creating unique themed suites to pique the interest of vacationers and generate increased bookings and revenue.
2. Beverage - The beverage industry can form collaborations with hotels to offer guests specialty drinks and unique vending machines to enhance their travel experiences.
3. Marketing and Advertising - Experiential marketing initiatives, like the Santa's Suite Retreat, provide opportunities for businesses to create unique and memorable brand experiences to engage customers and drive revenue.