For the winter season, Kinder is introducing a range of festive confectionery products, including several new ones like the Kinder Mix Advent Calendar and the Kinder Chocolate Santa Letter. The latter product contains a set of small chocolate bars, as well as paper, five decorative stickers and an envelope that can be used to pen a holiday letter to Santa. The packaging for the festive Kinder product notes that the letter should be sent before the 20th of December in order for it to reach Santa's Grotto in Reindeerland.
Although there are many ways for kids to now get in touch with Santa, especially through methods that involve technology, several brands are releasing letter-writing kits that help kids get in touch with Santa simply using just a pen and paper.
Letter-Writing Chocolate Kits
The 'Kinder Santa Letter' Helps Kids Pen a Letter to Saint Nick
Trend Themes
1. Festive Letter-writing Kits - Opportunity to create festive letter-writing kits that help kids communicate with Santa in a traditional and nostalgic way.
2. Interactive Santa Experiences - Disruptive innovation opportunity lies in creating immersive and interactive experiences that allow kids to engage with Santa beyond the traditional letter writing.
3. Personalized Holiday Correspondence - Creating personalized holiday correspondence kits that include stationery and accessories for writing letters to family and friends during the festive season.
Industry Implications
1. Confectionery - Innovative confectionery brands can create letter-writing kits as a complement to their festive product offerings.
2. Education - Education companies can develop letter-writing kits that encourage kids to practice their writing and communication skills while engaging in holiday traditions.
3. E-commerce - Opportunity for e-commerce companies to create and sell customizable letter-writing kits as a seasonal product.