Wine manufacturer Sangwine enlisted the help of illustrator Lydia Nichols to create labels for the company's line of fine vinos. Looking to highlight the lifestyle synonomous with the vineyard's California home, the fun-loving label celebrates the beautiful landscape of the sunshine state. Echoing the aesthetics of the late 50s/early 60s, this delightfully retro branding exudes the carefree feeling of a lengthy summer vacation.
Rendered in a style similar to Saul Bass, these minimalist illustrations are made all the more charming through the use of color blocking. Covered in retro hues of turquoise, brown and mustard yellow, these beautiful Sangwine labels are sure to seduce lovers of all things vintage. The company logo itself is simple and clean, so as not to detract from the colorful cast of characters depicted on the rest of the bottle.
Fun, playful and daringly retro, the Sangwine packaging is like a carefree summer vacation.
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
Trend Themes
1. Retro Branding - Embracing retro aesthetics in branding can create a sense of nostalgia and appeal to consumers' love for vintage.
2. Illustration-based Design - Utilizing illustrations in packaging design can add personality and uniqueness to a product, capturing consumers' attention.
3. Color Blocking - Incorporating color blocking techniques in packaging design can create a bold and visually striking aesthetic that stands out on store shelves.
Industry Implications
1. Wine Manufacturing - Integrating retro branding elements can help wine companies differentiate and target vintage-loving consumers.
2. Packaging Design - The use of illustrations and color blocking in packaging design offers opportunities to create eye-catching and memorable product packaging.
3. Art and Illustration - The demand for illustrators who can create retro-inspired designs is growing, providing opportunities for artists and designers.