In response to Jack In The Box's new trio of food truck inspired sandwiches, Arby's has launched its own line of food truck favorites dubbed the 'Sandwich Legends.'
Arby's new Sandwich Legends menu is a trio of meaty sandwiches expected to hit stores across the US by March 2018. The menu consists of three food truck-inspired eats, which include the Miami Cuban, the Texas Brisket, and the New York Reuben. The former features thick-sliced roast pork, which has been cooked sous vide for three and a half hours. On the other hand, the Texas Brisket sandwich is made with savory smoked brisket, while the New York Reuben features two hefty servings of corned beef.
Though not vegetarian-friendly, the new sandwiches are perfect for fueling up on the go.
Legendary Sandwich Trios
Arby's New 'Sandwich Legends' Menu is Inspired by Food Truck Favorites
Trend Themes
1. Food Truck-inspired Menus - Fast-food chains are tapping into the popularity of food truck culture by launching menus inspired by food truck favorites, presenting opportunities for cross-collaborations with local food trucks to expand offerings and reach new customers.
2. Meat-centered Menus - Fast-food chains are capitalizing on the meat-centred food trend, presenting opportunities to incorporate premium cuts and cooking techniques, and launch collaborations with artisanal meat suppliers.
3. Convenient On-the-go Meals - Fast-food chains are catering to the busy lifestyle of consumers by launching ready-to-eat meals that can be consumed on-the-go, presenting opportunities for mobile ordering and integrated technology solutions for quick pickup.
Industry Implications
1. Fast Food - The fast food industry is launching new menus and products to stay ahead of the competition and cater to evolving consumer tastes, presenting opportunities for innovative product development, operational efficiency upgrades, and digital marketing strategies.
2. Meat Production - The meat production industry is tapping into the popularity of meat-centered menus by exploring opportunities for producing high-quality, premium cuts of meat, launching speciality offerings, implementing sustainable farming practices, and pursuing cross-industry partnerships.
3. Food Trucks - The food truck industry is partnering with fast food chains to reach wider audiences, expanding their offerings to commercial kitchens and brick-and-mortar locations, and integrating technology solutions for mobile ordering, payment, and delivery.