The Samsung Pay launch was announced in Mexico at the end of January. The company partnered with financial leaders like American Express, VISA, MasterCard, as well as banks like Banorte, Citibanamex, HSBC and more, to make the transition of the mobile payment seamless.
The Samsung Pay service is made possible through a compatible Galaxy device. It combines Near Field Communication (NFC) technology with a proprietary Magnetic Secure Transmission (MST) technology. It is the latter component that elevates Samsung Pay above that of its competitors, making it "the most widely accepted mobile payment solution on the market."
The use of the service is simple. One must connect a debit or credit card to their account. Each payment has to be authorized via a PIN or a fingerprint/iris recognition. Finally, one needs to simply tap the mobile device at a POS terminal.
Smartphone-Integrated Payment Solutions
The Samsung Pay Launch in Mexico Marks Its 20th Market
Trend Themes
1. Mobile Payment Solutions - The Samsung Pay launch in Mexico highlights the growing trend of integrating smartphone-based payment solutions.
2. Near Field Communication Technology - The use of NFC technology in Samsung Pay demonstrates the trend of leveraging contactless payment methods.
3. Proprietary Payment Technologies - The inclusion of MST technology sets Samsung Pay apart from its competitors, showing the trend toward developing unique and secure payment technologies.
Industry Implications
1. Financial Services - The financial sector can explore partnerships with mobile payment providers like Samsung Pay to offer seamless and secure payment options to their customers.
2. Smartphone Manufacturers - Smartphone companies can incorporate similar payment solutions, leveraging NFC and proprietary technologies, to enhance their devices' capabilities.
3. Retail - Retailers can adopt and optimize POS terminals to accept Samsung Pay and other mobile payment solutions, tapping into the growing consumer preference for contactless transactions.