Just when it seemed that Krispy Kreme might start to run out of flavors, the chain has debuted a 'Salty Egg-Filled Donut' in Thailand. While the new flavor is certainly a departure from traditional Krispy Kreme flavors, the donut is already a hit in Southeast Asia.
Krispy Kreme's new Salty Egg-Filled Donut is a filled ring donut that is oozing with 'lava egg,' which is a creamy custard made from egg yolks, sugar, milk, and salt. The filling tastes much like a salted egg and is meant to mimic the flavor of other egg tart desserts popular in China, Taiwan, Portugal, and Latin America.
Unfortunately for salty egg fans, the new donut is exclusive to Thailand and only available until June 30th.
Salted Egg-Filled Donuts
Krispy Kreme's New Salty Egg-Filled Donut is Filled with 'Lava Egg'
Trend Themes
1. Salty Egg Flavors - The rise of salty egg-flavored foods presents opportunities for innovative flavor combinations and product variations.
2. Regional Flavor Exclusivity - The trend of limited-edition regional flavors allows companies to create exclusivity and generate buzz around their products.
3. International Fusion Desserts - The popularity of international fusion desserts presents an opportunity to create unique flavor profiles by combining traditional flavors from different cultures.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the salty egg flavor trend by incorporating it into snacks, confections, and beverages.
2. Fast Food and Restaurant - Fast food chains and restaurants can introduce limited-edition regional flavors to attract customers and drive sales.
3. Dessert and Bakery - The dessert and bakery industry can explore international fusion desserts to offer unique and innovative treats to their customers.