Creamy Hybrid Salsas

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Borden Creamy Salsa Combines Fresh Salsa and Sour Cream

Borden Creamy Salsa combines the vibrant flavors of fresh, authentic salsa with real light sour cream, creating a flavorful dip that can be enjoyed on many different occasions—especially as an alternative to chunky salsa. Available in varieties like Fire Roasted Creamy Salsa, Hot Creamy Salsa and Mild Creamy Salsa, the products help to enhance everything from chips to weeknight meals. Each of the hybrid sour cream salsas comes in a 12-ounce container and as National Sales and Marketing Director Mike Arsenault says, "Borden Creamy Salsa is a truly unique product offering, with no other salsa/sour cream combination currently offered on a wide scale."

With the Hot Creamy Salsa and its well-balanced pepper and spice, the smoky Fire Roasted Creamy Salsa and the Mild Creamy Salsa, there's something for everyone.
Trend Themes
1. Creamy Salsa Hybridization - Food companies can explore combining multiple products and flavours to create a new experience for customers, as demonstrated by the creamy salsa hybrid by Borden.
2. Flavor Innovation - Companies can experiment with different flavor combinations to create new products and cater to consumers looking for new taste sensations.
3. Sour Cream Integration - Incorporating sour cream into different types of dips and sauces can create a rich and creamy product that sets them apart from competitors.
Industry Implications
1. Food and Beverage - Food and beverage companies can take cues from Borden's new hybrid product to create unique and appealing products.
2. Convenience Stores - Convenience stores can offer Borden's creamy salsas as an easy-to-grab snack option for customers.
3. Restaurant Industry - Restaurants can experiment with different flavors and textures of dips and sauces to enhance their dishes and provide customers with novel experiences.

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