Goodfish is a new seafood snack brand that's making crispy salmon skins in uniquely flavored varieties like Tart Cranberry, Spicy BBQ and Chili Lime. Over the last few years, consumers have embraced better-for-you alternatives to potato chips with vegetable, fruit and meat snacks. In the latter category, consumers have come to appreciate the protein-rich, low-carb benefits of something like pork rinds, and now Goodfish is hoping to find the same success with its flash-fried salmon skins.
The crispy seafood snacks make use of the skins of wild salmon caught in Bristol Bay, Alaska. As fish skin is typically discarded, Goodfish is helping to create value for an otherwise wasted part of the fish.
Crispy Seafood Snacks
Goodfish Makes Flavored Salmon Skins Like Tart Cranberry & Spicy BBQ
Trend Themes
1. Seafood Snack Revolution - Making crispy salmon skins in uniquely flavored varieties represent a disruptive innovation opportunity to capitalize on the shift towards better-for-you alternatives to traditional potato chips.
2. Upcycling in Food Production - Transforming fish skin that is typically discarded into a tasty snack product represents a disruptive innovation opportunity to meet consumer demand for both eco-friendly and low-waste products that don't sacrifice flavor or texture.
3. Exploration of New Snack Avenues - Creating exciting new snack options, such as salmon skins, represents a disruptive innovation opportunity to tap into the expanding market of alternative and protein-rich snacks that consumers seek out for convenient, on-the-go eating.
Industry Implications
1. Seafood Industry - Incorporating underused but abundant ingredients such as fish skin in snack production represents a disruptive innovation opportunity to better utilize and value-add to resources while promoting sustainable and environmentally friendly processes.
2. Healthy Snack Industry - Introducing seafood snacks as a tasty and nutritious alternative to traditional potato chips represents a disruptive innovation opportunity that could carve a new niche in a highly competitive market for healthier snacking options.
3. Food Waste Reduction Industry - Upcycling discarded fish skin and transforming them into a delicious and nutritious snack product represents a disruptive innovation opportunity to reduce food waste, promote circularity, and contribute to positive social and environmental impacts.