Labeyrie recently tasked the INSTINKTIV creative agency with the design of the packaging for its new salmon cups. These ready-to-serve salmon cups were specifically introduced for the Christmas season, and meant to be served as quick and easy appetizers that require no preparation, or plating as they appetizers can be served straight out of the package.
The creamy salmon cups are offered in a variety of flavors, including different types that are garnished with citrus rinds, herbs and vegetables. Labeyrie's Christmas range also includes several other pre-packaged salmon appetizers that can easily be incorporated into one's afternoon or evening.
As the finished product packaging avoids the use of popular seasonal motifs and colors, the box also suggests the product's ease of use for entertaining year-round.
Ready-to-Serve Salmon Cups
Labeyrie's Salmon Cups Were Designed as Easy Holiday Appetizers
Trend Themes
1. Ready-to-serve Appetizers - More companies can offer pre-packaged appetizer options that require no preparation or plate work for busy hosts looking for ease and convenience.
2. Creative Flavorings - Companies can innovate with creative flavors and ingredients to take the appetizer game to the next level and provide customers options for unique tastes.
3. Minimalist Packaging - Companies should opt for sleek and minimalist packaging all year round to communicate ease and simplicity to the consumer.
Industry Implications
1. Food Packaging - Food packaging companies can keep packaging design sleek and minimalistic while finding new ways to creatively showcase the contents and play up convenience.
2. Appetizer Innovation - Caterers and specialty food companies can use this trend as an opportunity to innovate within the appetizer market by introducing more unique and flavor-packed options for customers.
3. Holiday Food & Beverage - Food and beverage companies can create seasonal specialties for holidays all year round, including easy-to-serve appetizers that cater to a quick hosting lifestyle.