Blue Hill Bay makes a range of smoked and cured fish products that are naturally high in protein and it is now drawing attention to this fact with its newest salmon bowls. The brand's Lemon Dill Protein Bowl and the Harissa Protein Bowl share 20 grams of protein per bowl, while also sharing Omega-3 fatty acids, which salmon is also abundant in.
While both of the protein bowls are rice-based, the Harissa Protein Bowl offers a Moroccan-inspired flavor with a spicy sauce and the Lemon Dill Protein Bowl helps one to deliver daily protein with its New England-inspired sauce.
With these new offerings, Blue Hill Bay repositioned a core product for a specific type of consumer who is conscious of making a convenient meal choice that is also packed with health benefits.
Salmon Smoked Protein Bowls
Blue Hill Bay's Salmon Bowls Emphasize Fish as a Source of Nutrients
Trend Themes
1. Healthy Convenience Foods - Brands can create more healthy, protein-packed meal options for consumers seeking quick and nutritious options on-the-go.
2. Promotion of Protein Content in Foods - Products that highlight their high protein content, such as Blue Hill Bay's salmon bowls, can attract health-conscious consumers who prioritize protein intake in their diets.
3. Ethnic-inspired Flavor Profiles - Brands can appeal to adventurous foodies by incorporating diverse and bold flavor profiles in their products, as seen in Blue Hill Bay's Harissa Protein Bowl.
Industry Implications
1. Ready-to-eat Meals Industry - Increasing demand for healthy, convenient meal options with high protein content drives innovation opportunities for companies in this industry.
2. Seafood Industry - Brands can capitalize on consumers' growing interest in incorporating seafood into their diets and prioritizing protein intake by emphasizing the protein content and nutritional benefits of their seafood products, like Blue Hill Bay's salmon bowls.
3. Sauce and Seasoning Industry - Companies can create and promote ethnic-inspired sauces and seasonings, such as Blue Hill Bay's Moroccan-inspired Harissa sauce and New England-inspired Lemon Dill sauce, to add diverse and unique flavor profiles to their products.