The Sakura Cassis Strawberry Shiratama Frappuccino is a new addition to Starbucks' Sakura series and it taps into the fact that cherry blossoms hold a special beauty at night. The new beverage plays with sweet and sour blackcurrant sauce, along with Sakura Strawberry flavored sauce (a combination of Shiratama, milk, Sakura flower powder, and strawberry juice.) Finally, the dessert beverage is topped with whipped cream, Sakura Strawberry Shave Chocolate, and moist Yatsuhashi, a glutinous rice flour, sugar, and cinnamon confection.
To enhance drinkers' enjoyment of the beverage, Starbucks Japan launched the Starbucks Sakura AR experience, which is inspired by viewing the stunning cherry blossoms at night. Unlike most sakura beverages that are light pink in color, this one reminds of dusk.
Sweet-Sour Sakura Beverages
The Sakura Cassis Strawberry Shiratama Frappuccino Reminds of Night
Trend Themes
1. Night-inspired Beverages - Opportunity to create more beverages that tap into the beauty of nighttime and offer a unique experience for customers.
2. Ar-enhanced Food & Drink - Opportunity to incorporate augmented reality technology into food and drink experiences for added entertainment and engagement.
3. Unique Ingredient Combinations - Opportunity to experiment with unconventional ingredient combinations to create new and exciting flavor profiles for customers.
Industry Implications
1. Food & Beverage - Continued innovation in food and beverage offerings to keep up with changing customer preferences and tastes.
2. Technology - Opportunity for companies to invest in and develop augmented reality technology for use in food and beverage industry.
3. Marketing - Opportunity for marketers to leverage unique flavor profiles and limited edition offerings to drive sales and create buzz around food and beverage products.