Japanese sake company 'Shotoku Shuzo' came up with a creative way to market Japan's most famous alcoholic drink "sake" towards the female gender.
By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink.
Implications - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other.
Feminine Alcoholic Drinks
Shotoku Shuzo Makes Sake for Women
Trend Themes
1. Gender-specific Marketing - Corporations can use gender-specific marketing strategies to attract underrepresented gender demographics, as Shotoku Shuzo did with their female-oriented sake packaging.
2. Creative Packaging - Packaging plays a significant role in a product's overall customer experience, as demonstrated by Shotoku Shuzo's successful use of intricate and feminine bottle designs to attract women to sake.
3. Cultural Adaptation - Recognizing and catering to cultural preferences, such as Japan's affinity for flower arrangements, can be an innovative approach to increase sales and attract a wider demographic.
Industry Implications
1. Alcohol - The alcoholic beverage industry can explore gender-specific marketing and creative packaging as potential disruptive innovation opportunities to increase sales and attract new customers.
2. Packaging - The packaging industry can innovate by exploring gender-oriented packaging designs that appeal to underrepresented demographics and enhance the overall customer experience.
3. Culture - Industries can focus on understanding and adapting to different cultural preferences as an innovative approach to increase sales and attract a wider demographic, as demonstrated by Shotoku Shuzo's use of flower-inspired packaging for sake.