The Alexandrov Design House was put to the task of developing a very Russian vodka bottle for the Urzhum distillery, and chose to focus its efforts on pulling inspiration from the Vyatka province.
A known symbol for the province are Dymkovo toys and this design brings out the vibrancy of the province with vivid colors, shapes and lace-like patterning. Although it seems like a vodka bottle with an image of a doll on it could easily be overly feminine, the color scheme and all of the detailing puts much more of a focus on being Russian than it does being girly. Even though vodka has strong ties to Russia, this bottle design strengthens and celebrates the connection.
Quintessentially Russian Vodkas
Urzhum Distillery's Russian Vodka Bottle Features a Dymkovo Doll
Trend Themes
1. Regional-inspired Packaging - Creating product packaging that draws inspiration from a specific region's cultural symbols and aesthetics.
2. Gender-inclusive Design - Designing products and packaging that appeal to both genders, breaking away from traditional gender stereotypes.
3. Heritage Branding - Emphasizing the historic and cultural heritage of a brand through its packaging and design.
Industry Implications
1. Alcohol Beverage - Opportunity for alcohol brands to explore innovative packaging designs that incorporate cultural symbols and appeal to a wider audience.
2. Design and Packaging - Opportunity for designers and packaging companies to develop unique and culturally inspired designs for various products.
3. Tourism and Souvenirs - Opportunity for souvenir companies and tourist destinations to create products that represent and celebrate the local culture and traditions.