Kochevniki is a new Russian deli brand bringing Halal smoked meat products to Moscow. Designed by BrandLab Moscow, the ornamental packaging scheme speaks to three pillars the brand was built around; organic, cultural and premium. The brand will operate smalls shops that boast an artisan aesthetic and features the tagline, "living under the sky, leading the way to the sun."
The packaging design for the new Russian deli brand includes a logo adorned with hexagonal pattern that appears more like delicate art than tough packaging.
Although the brand's deli meats meet Islamic standards, Kochevniki hopes that its branding and attention to quality will entice a diverse range of consumers. Kochevniki is a must-try if you find yourself in Moscow.
Halal Smoked Meat Branding
This Russian Deli Boasts Packaging That Reflects Culinary Tradition
Trend Themes
1. Halal Food Branding - Opportunities for other Halal food brands to differentiate themselves through creative branding strategies in their target markets.
2. Organic Packaging Design - The rise of eco-conscious consumers presents an opportunity for food brands to appeal to this market segment by incorporating environmentally-friendly packaging designs in their branding.
3. Artisanal Aesthetics for Deli Products - The artisanal aesthetic trend presents an opportunity for the deli industry to tap into the growing demand for unique and authentic food products.
Industry Implications
1. Food and Beverage - Food brands can innovatively incorporate cultural and organic elements in their packaging and branding to cater to the ever-changing consumer preferences and lifestyle.
2. Packaging Design - Opportunities for the packaging industry to offer unique and creative designs that cater to specific industries and segments such as the halal food industry and eco-conscious markets.
3. Retail and Hospitality - With consumers expecting to have an experience in line with a brand's image, opportunities arise for businesses to tap into cultural and traditional aesthetics in their branding to create a unique and immersive experience for their patrons.