Nike Running introduced the new Run Division collection designed for the Spring/Summer 2020 season. It focuses on three specific elements during the seasonal transition -- sport, leisure, and work. The designs seamlessly alternate between each purpose to make it entirely versatile and simplistic. The capsule itself is packed with tees, lightweight jackets, shorts, vests, and much more.
All of the items are constructed with the brand's special sweat-wicking material that ensures the body stays cool during performance or warm weather, as well as keep their body warm during cold weather. Additional materials are used in an advanced matter as well to inform the designs with ventilated components around the shoulder areas. The shorts are a standout due to the modular system and 3 to 1 function of the exterior and interior.
Spring-Ready Running Gear
Nike Running Releases the Run Division Capsule for the SS20 Season
Trend Themes
1. Versatile Sportswear - The Run Division collection showcases versatile design elements that can cater to sport, leisure, and work activities, presenting disruptive innovation opportunities for companies to create more functional and adaptable activewear.
2. Sweat-wicking Material Innovations - The use of sweat-wicking technology in the Run Division collection presents disruptive innovation opportunities for companies to enhance the breathability and moisture-wicking properties of active wear, making them more comfortable and suitable for different weather conditions.
3. Modular Design for Activewear - The Run Division shorts' modular design with a 3 to 1 function of the exterior and interior presents disruptive innovation opportunities for companies to create activewear with customizable functionality and durability to cater to different activities and environments.
Industry Implications
1. Sportswear - The Run Division capsule collection presents disruptive innovation opportunities within the sportswear industry to develop versatile activewear that can cater to diverse activities and environments while incorporating new materials and technologies.
2. Textile Materials - The Run Division capsule's use of sweat-wicking technology and advanced ventilation components in its designs presents disruptive innovation opportunities within the textile materials industry to develop materials that are more breathable, moisture-wicking, and eco-friendly.
3. Fashion Retail - The Run Division capsule's versatile and simplistic designs present disruptive innovation opportunities within the fashion retail industry to create functional and stylish activewear that can cater to different activities and environments while also incorporating customizable and durable features.