The Pauls Bundaberg rum products have been announced as a partnership lineup of offerings for the Australian market that give consumers a new way to enjoy the classic flavors of the holiday season.
The product lineup includes the Premium Rumball Custard, Premium Vanilla Rum Custard and the Rum Flavored Egg Nog, which are all infused with Bundaberg Rum. Each one is festively packaged and focuses on the indulgent nature of the ingredients to convey that they are perfect for serving when entertaining or as a treat to enjoy solo.
Explaining the new Pauls Bundaberg rum products, Karl Roche, Diageo Marketing Manager, said, "The strategic growth of our local licensing program into a number of retail categories strengthens our consumer offering and Bundaberg Rum’s equity in the market-place. Innovation of our brand is an instrumental part of our strategy and this deal with Pauls is just one of many ways our customers can engage and enjoy their favorite Australian rum."
Seasonal Rum-Infused Dairy Products
The Pauls Bundaberg Rum Products are Deliciously Festive
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