Denting cars, dodging fire, pushing heaps of scrap metal and breaking through concrete walls are just some of the unreal displays of strength displayed in this new commercial for the Rugby Football League (RFL). In preparation for the 2012 playoffs, the Rugby Football League released this commercial titled The Rugby League of the Extraordinary to get fans excited.
Rugby is a notoriously rough sport with huge followings in places like the UK and Australia. Without any pads at all, the hits in rugby may not seem as harmful as those in football. However, the padding in football is extensive, which allows for faster speeds and more confidence when making a tackle. In Rugby, the only armor a player has is his own thick skin.
Bone-Crushing Rugby Commercials
The Rugby Football League Releases New Ad for 2012 Playoff Season
Trend Themes
1. Raw Power Advertising - Brands can tap into the raw power and strength showcased in sports commercials to captivate audiences and differentiate their messaging.
2. High-impact Marketing - Companies can leverage the emphasis on impact and intensity in sports marketing to raise brand awareness and connect with consumers.
3. Athleticism as Entertainment - Sports brands can explore new forms of content that highlight the athletic abilities of players to engage audiences and generate excitement.
Industry Implications
1. Sports Apparel - Sports apparel companies can use the raw aesthetics of rugby to develop more durable and high-performance products adapted to the toughest sports environments.
2. Fitness Technology - Fitness technology providers can partner with rugby leagues and players to design fitness apps, wearables and tools that help enthusiasts develop the resilience, strength and agility of top athletes.
3. Entertainment Networks - Entertainment networks can explore new ways of producing and showcasing sports content that appeals to a wider audience by emphasizing the artistry and athleticism of rugby players.