Consumers around the world are slowly being introduced to ruby chocolate confections and Magnum created Ruby Minis, setting itself apart as the first national ice cream brand in the US to launch an ice cream featuring ruby chocolate. Like other premium ice cream bars from the brand that are decadently dipped in chocolate, Ruby Minis combine a sweet cream ice cream center with a ruby cacao coating, which is naturally pink and has a unique berry flavor.
The 130-calorie Magnum Ruby Minis are sold in packs of six, which makes the ice cream bars perfect for sharing so that others can be introduced to the unique qualities of ruby cacao.
Pink Chocolate Ice Cream Bars
Magnum's Ruby Minis Feature the Fourth Type of Chocolate
Trend Themes
1. Introduction of Ruby Chocolate Confections - Opportunity for companies to explore the use of ruby chocolate in various confectionery products.
2. Innovative Ice Cream Flavors - Potential for ice cream brands to experiment with unique and unconventional flavors, such as ruby cacao.
3. Premium Ice Cream Bars - Growing demand for high-quality, indulgent ice cream bars that use premium ingredients like ruby chocolate.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of ruby chocolate by creating new and exciting chocolate-based products.
2. Ice Cream - Ice cream brands have the opportunity to attract consumers with innovative flavors like ruby chocolate to differentiate themselves in the market.
3. Food Manufacturing - Food manufacturers can tap into the demand for premium ingredients and create unique ice cream treats using ruby chocolate coating.